Faculty & Staff

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Dr Gordhan Saini

Assistant Professor , Mumbai campus

Centre for Human Resources Management and Labour Relations , School of Management and Labour Studies

MBA (Udaipur),
Ph.D. (Banasthali),
Post-Doctoral Fellow (IGIDR)


  • Post-Doctorate, Indira Gandhi Institute of Development Research, Mumbai, Sept. 2008-May 2010.
  • PhD, Banasthali University, Banasthali (Rajasthan), 2008.
  • PG Diploma in Rural Development, IGNOU, New Delhi, 2004.
  • MBA (Marketing), Rajasthan Vidhyapeeth University, Udaipur, 2003.
  • Bachelor of Arts, University of Rajasthan, Jaipur, 2001.


  • Assistant Professor, School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai, 19 May 2010 – till date.
  • Post-Doctoral Fellow, Indira Gandhi Institute of Development Research, Mumbai, September 2008 - May 2010.
  • Sr. Market Research Analyst, Innovative Design Engineering Animation (IDEA) Pvt. Ltd, Ahmedabad, January 2008 - Sept. 2008.
  • Academic Associate - Marketing Area, Indian Institute of Management (IIM), Ahmedabad, April 2006 - January, 2008.
  • Lecturer, Institute of Management & Technology (IMT), Faridabad, August 2005-April 2006.
  • Research Officer / Micro Enterprises Expert, Indian Institute of Rural Management (IIRM), Jaipur, July 2003-July, 2005.

Employer Branding, Social Marketing, Consumer Behaviour, Pricing, International Trade

  • Kalyanaram, G., Saini, G.K. and Sahay, A. (2016) "Latitude of Quantity Acceptance: Conceptualization and Empirical Validation" Rediscovering the Essentiality of Marketing, Part of the series Developments in Marketing Science: Proceedings of the Academy of Marketing Science pp 579-583.
  • Katiyar, V. and Saini, G.K. (2016), “Impact of Social Media Activities on Employer Brand Equity and Intention to Apply, NMIMS Management Review, Vol. 28, January-February 2016, pp. 11-31.
  • Majumdar, S. and Saini, G.K (2015), “CSR in India: Critical Review and Exploring Entrepreneurial Opportunities” Journal of Entrepreneurship and Innovation in Emerging Economies (Sage), 2(1), pp. 1-24.
  • Saini, G.K., Gopal, A. and Kumari, N. (2015), “Employer Brand and Job Application Decisions: Insights from the Best Employers” Management and Labour Studies, (Sage), Vol. 40(1&2), pp. 1–19.
  • Singh, A., Saini, G.K. and Majumdar. S. (2015). “Application of Social Marketing in Social Entrepreneurship: Evidence From India”, Social Marketing Quarterly, (Sage), Vol. 21(3), pp. 152-172.
  • Saini, G.K. and Matta, J.K. (2014), “Service Quality and Revisit Intention: A Comparative Study of Charitable and Corporate Hospital”, Journal of Health Management (Sage), Vol. 16 No.4, pp. 595-612.
  • Saini, G.K. and Sahay, A. (2014), “Comparing Retail Formats in an Emerging Market: Influence of Credit and Low Price Guarantee on Purchase Intention”, Journal of Indian Business Research (Emerald), Vol. 6 No. 1, pp. 48-69.
  • Mulla, Z. and Saini, G.K. (2013), “Innovation in Public Service Delivery: Zero-Pendency and Daily Disposal (ZPDD) Initiative in Pune Collectorate” Indian Journal of Public Administration, Vol. LIX, No. 4, pp. 843-860. October –December 2013.
  • Saini, G.K., Rai, P. and Chaudhary, M. (2013), “What Do Best Employer Surveys Reveal About Employer Branding and Intention to Apply?” Journal of Brand Management (Palgrave Macmillan) Vol. 21 No. 2, pp. 95-111.
  • Boora, L. and Saini, G.K. (2013), “Infusing Disaster Management Through Social Marketing: A Case Study Of New Delhi, India”, Asian Journal of Environment and Disaster Management, Vol. 5 No. 1, pp. 1-23.
  • Majumdar, S. and Saini, G.K. (2013), “Perceptions of Corporate Social Responsibility: A Study of the Social Segments in the Indian State of Goa”, South Asian Journal of Management, Vol. 20 No. 1, pp. 145-156, January – March, 2013.
  • Saini, G.K. (2012), “Implications of Non-Tariff Measures on Firm’s International Business Operations” Journal of International Economics, Vol. 3 No. 2, pp. 114-124, July - December, 2012.
  • Saini, G.K. and Mukul, K. (2012), “What Do Social Marketing Programmes Reveal About Social Marketing?: Evidence from South Asia”, International Journal of Nonprofit and Voluntary Sector Marketing (Wiley), Vol. 17, Issue 4, pp. 303-324, November 2012.
  • Saini, G.K. (2011), “Non-Tariff Measures and their Implications on International Business Operations: A Case of India’s Textiles and Clothing Firms”, Journal of Asia Business Studies (Emerald), Vol. 5, No. 2, pp. 211-231 (July 2011).
  • Veeramani, C. and Saini, G.K. (2011). “Impact of ASEAN-India Preferential Trade Agreement on Plantation Commodities: A Simulation Analysis”, Economic and Political Weekly, XLVI, 10, pp. 83-92, (March 2011).
  • Saini, G.K. (2010), Case Analysis: “Makemytrip.com”, Vikalpa: The Journal for Decision Makers, Vol. 35, No. 1, Jan-March 2010.
  • Ganesh Kumar, A. and Saini, G.K. (2009), “Economic Co-operation in South Asia: The Dilemma of SAFTA and Beyond”, Journal of South Asian Development (Sage), Vol. 4, No. 2, pp. July-December 2009.
  • Sahay, A. and Saini, G.K. (2008), “The Hatch Waxman Act 1984 and the Indian Pharmaceuticals Firms: An Analysis”, Foreign Trade Review (Sage), Vo. XLIII No.2, July- September, 2008.
  • Verma, R. and Saini, G.K. (2008), “What Does Trade Intensity Index Reveal About Regional Integration in South Asia?”, The ICFAI University Journal of International Business, Vol. III, No. 3, pp. 7-21, August 2008.
  • Sharma, N. and Saini, G.K. (2008), “Marketing Strategy Adaptation on the Anvil of Market and Institutional Variations: MNCs and Emerging Economies”, Indian Journal of Marketing, Vol. XXXVIII, No.6, June 2008.
  • Sahay, A. and Saini, G.K. (2006), “Indo-Thai FTA: Indian CTV and Auto Industry-A Desk Based Analysis”, Foreign Trade Review (Sage), Vol. XLI, No.3, October-December 2006.
  • Sharma, N. and Saini, G.K. (2006), “How Does Chile Play Regionalism?” Journal of Economic Policy and Research, Vol. 2, No. 2, April-Sept 2006 (Navneet Sharma).
  • Saini, G.K. (2006), “Do Necessary Conditions Exist for the SAFTA?”, GLOBAL VISTAS, Vol. 5, No. 1, pp. 1-5, April - June 2006.

Will be updated soon...

Employer Branding, Marketing and Sales Management, Marketing Research, Social Marketing, Quantitative Research Methods

Email: gksaini[at]tiss[dot]edu