Dr Sreeram Sivaramakrishnan | Tata Institute of Social Sciences

Dr Sreeram Sivaramakrishnan

Professor
Mumbai Campus, Centre for Social and Organisational Leadership, School of Management and Labour Studies

Qualification

Doctor of Philosophy (NMIMS, Mumbai)

PGDBM(XLRI, Jamshedpur)

B-Tech(IIT, Mumbai)

Contact

sreeram.s [at]tiss[dot]edu

+91-22-25525000

Sreeram has over two decades of work experience, of which twelve were in the industry and eleven in academia.

He was a faculty in the Marketing Area at the School of Business Management, NMIMS, from 2010 to 2021. He holds a PhD from NMIMS, Mumbai. He graduated from the Indian Institute of Technology, Mumbai and holds a PGDBM from XLRI Jamshedpur.

Sreeram brings the best of industry-academic knowledge and expertise to his teaching and research. Before entering academia, he held various marketing and sales roles at ABN AMRO Bank and Standard Chartered Bank. In the former, he was involved in integrating Bank of America’s retail business with ABN AMRO Bank, playing critical roles in product management, sales and relationship management. At Standard Chartered Bank, he was a Program Manager for the Priority Banking program and subsequently Product Head for Business Accounts. He finally ended his stint in banking as Product Head for Mortgages.

His areas of interest in research include investor behaviour, customer engagement, sales promotions, sales management and B2B marketing. His research publications include several papers in peer-reviewed journals. He has also written several cases that have been published in prominent case publishing outlets. His articles have also been published in prominent business dailies like the Financial Express, Mint and DNA Money.

He has been teaching courses in Sales and Marketing for over 12 years. He has delivered training programs for companies like Mercedes Benz, USV, Novartis, Ambuja Cement, and SMG Convonix. He has also accomplished challenging consulting assignments for several leading companies. He has won several awards for his teaching and research.

Outside of work, Sreeram likes to travel and read across genres (historical fiction, crime fiction, behavioural economics, personal finance and others).

Sreeram blogs at https://www.ssreeram.com/blogs

· Investor behaviour

· Financial Services Marketing

· Customer/Consumer engagement

· Sales promotions

· Sales management

· B2B Marketing.

Selected Publications (since 2017)

Peer-Reviewed Journals

Gupta, D & Sivaramakrishnan, S. (2022). Consumer Acceptance of Online Product Reviews: An Experimental Study. Empirical Economics Letters, 21 (Special Issue 3), 143-163. [ABDC “C” category]
Sivaramakrishnan, S. (2022). Srikrishna Motors: Using data to manage dealership performance– Case Analysis. Vision - The Journal of Business Perspective, 26 (4), 532-535. [ABDC “C” category]
Srivastava, M. & Sivaramakrishnan, S. (2022) A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing, International Marketing Review, 39 (4), 836-851. [ABDC “A” category]
Srivastava, M. & Sivaramakrishnan, S. (2021) Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis, Marketing Intelligence and Planning, 39 (5), 702-727. [ABDC “A” category]
Srivastava, M., Sivaramakrishnan, S. & Saini, G. (2020) The relationship between Electronic Word-of-mouth and Consumer Engagement: An exploratory study. IIM Kozhikode Society and Management Review, 10(1), 66-81 [ABDC “C” category]
Srivastava, M. & Sivaramakrishnan, S. (2020) The impact of eWOM on Consumer Brand Engagement, Marketing Intelligence and Planning, 39 (3), 469-484 [ABDC “A” category]
Srivastava, M. & Sivaramakrishnan, S. (2020). Exploring the triad of eWOM, eWOM generator engagement and consumer engagement. Journal of Management Research, 20(1), 34-46. [ABDC-C/2018 List]
Sivaramakrishnan, S. & Srivastava, Mala (2019). Financial Well-being, Risk Avoidance and Stock Market Participation, International Journal of Financial Services Management, 9 (4), 326-344 [ABDC “C” category]
Bali, A., Kachwala T.T., Sivaramakrishnan, S. (2019). An Assessment of the Impact of Karma Yoga on Performance in Teams, South Asian Journal of Management, 26 (3) [ABDC “C” category]
Bali, A., Kachwala T.T., Sivaramakrishnan, S. (2019). Aparigraha- Is it good for organisations? International Journal of Management Concepts and Philosophy, 12(3), 360-384 [ABDC “C” category/2018 List]
Sivaramakrishnan, S., Srivastava, M. and Rastogi, A. (2017). Attitudinal Factors, Financial Literacy, and Stock Market Participation, International Journal of Bank Marketing, Emerald Publications, 35 (5), 818-841. [ABDC “A” category]
Sivaramakrishnan, S. (2017). Managing the Sales Team at Balram Beverages– Case Analysis. Vision - The Journal of Business Perspective, 21 (4), 479-481. [ABDC “C” category]

Teaching Cases

Sivaramakrishnan, S., Krishna, A., (2022). QualityKiosk: Sales Force Design for Anabot. London, Ontario: Ivey Publishing, Western University.
Sivaramakrishnan, S., Ray S. & Goswami, P (2020). EcoFemme Cloth Pads: Reaching Rural Women. London, Ontario: Ivey Publishing, Western University.
Sivaramakrishnan, S., Krishna, A., (2017). QualityKiosk: Drawing up a sales strategy. London, Ontario: Ivey Publishing, Western University.
Sivaramakrishnan, S., Bhide, M (2017). Aileron Lighting – The Sales Promotion Question. Emerald Emerging Markets Case Studies Collection, Emerald Publications.

Articles in Newspapers

Sivaramakrishnan, S. (2021). Financial Planning for the new normal. Mumbai: Financial Express.
Sivaramakrishnan, S. (2017). More and more disclosures may not benefit the investors. Mumbai: Mint, Hindustan Times.

Will be updated soon...

Marketing Management, Marketing and Sales Management